Archive for the Linked In Category

The Basics: A Beginner’s Guide To Social-Media Strategy

Posted in Active Rain, Blogging, Blogs, Facebook, Free Training, Linked In, Marketing, Mortgage Professionals, Networking Strategy, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , on March 16, 2011 by The Ibis Network

Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. And you certainly wouldn’t expect that, when you did call someone, the phone would do the talking for you.

In other words, too many businesses sign up for a Facebook page or Twitter account and expect the wonders of the Internet to do the rest. Social-media is nothing more than a form of communication, no different than your telephone. And, like a telephone, having something to say is ultimately more important than the fact that you have a phone. Your content, ultimately, will determine whether your pages will be productive or passed over.

After that, here are a few other things to consider …

Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor.

Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience.

Publish And Distribute: Now that you’ve got some profiles online, a plan for how you’d like to use them, and some content to share, it’s time to syndicate. Say you have a blog, a Facebook fan page, and a Twitter account but don’t have the time to log in to each every time you have something to post. Most of the major social-media sites now offer applications that interlink your network and automatically share your content. Which means, any time you post to your blog, your social-media sites will also be updated, increasing your chances of building an audience for your information across your social network.

More tips from The Ibis Network here, here, here, here, and here, here, and here.

The Ibis Network / www.theibisnetwork.com

The Basics: LinkedIn Tips for Realtors and Mortgage Professionals

Posted in Linked In, Marketing, Mortgage Professionals, Networking Strategy, Realtors, Social Media with tags , , , , , , , , , , , , , , , , , , on March 2, 2011 by The Ibis Network

LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just looking for another opportunity to meet people and market your services, LinkedIn offers plenty of professionals and potential business to the social-media minded mortgage or real-estate professional.

Here are some tips to building a more productive profile …

Write a Summary: Writing a short professional bio will not only help visitors to your page learn more about you, your business, and your services, it’ll help visitors find your page to begin with. In other words, make sure to use the terms you’d hope people would use to find you. If you’re in the mortgage industry, say so. If you’re in Atlanta, add that. But, if you write about how much you love the outdoors, don’t be surprised when you’re contacted about fishing gear. Keep it professional and focus on your target audience.

Have a Goal: Decide what it is you want to accomplish with your LinkedIn profile and focus your efforts on that. Connecting with former co-workers and friends is fine but it won’t generate any interest in your business. If you logged on to meet other professionals in your industry or community, then search for and join relevant regional and industry-related groups to make more productive connections and generate potential business down the road. Remember, though, it’s about communication.

Use Applications: LinkedIn offers a number of applications that allow you to share everything from your Amazon.com reading list to your most recent blog posts. They’ll fill out your profile and can help drive traffic to your other pages, blogs, and websites.

Be Strategic: Once you’ve set up a page and joined some groups, develop some content, discussion topics, or questions to share. Then think strategically about how, where, and when to post it. You don’t, for example, want to post your content on Christmas morning, or on the weekends for that matter. Posting the right topic to the right group at a time when there’s likely to be more traffic and interest will make the difference between being ignored and being active in your community or industry.

For more LinkedIn tips from The Ibis Network, click here.

The Ibis Network / www.theibisnetwork.com

Fact or Fiction: The Truth Behind Four Common Social-Media Myths

Posted in Active Rain, Blogging, Blogs, Facebook, Free Training, Linked In, Marketing, Mortgage Professionals, Networking Strategy, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , on February 17, 2011 by The Ibis Network

There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. In other words, innovation can lead to myths, mistakes, and misconceptions.

Below, we tackle some common social-media myths in an effort to better understand the benefits and best practices of any online effort.

It’s Not For Business: Social-media marketing is good for any business, despite those that say it only works for some. After all, in any business endeavor, getting word out about your services is the name of the game. Social media is yet another platform to do just that. Keeping in touch with clients, announcing new products or services, educating, communicating, and engaging your customer base are made easier with a smart strategy and some effort.

It’s For Kids: Last year, social networking was named the top emerging channel for lead generation. In addition to being an effective way of branding your business and syndicating your message, social media has been found to help build and maintain businesses by improving their relationships with their clients, customers, partners, and prospects.

It’s Automatic: For as many people that will tell you social media won’t work for your business, there are those that will tell you that it’s easy, automatic, and requires little more than setting up the pages and reaping the rewards. But having a successful networking strategy, whether online or off, means work. In order to build and keep traffic coming to your profiles and pages, you’ve got to maintain your presence and offer something of value. That means, responding to comments, offering interesting content, keeping your pages fresh, and, most of all, participating.

It’s About The Numbers: Having the most Facebook fans in your region certainly can give the impression of success. But having 20,000 fans outside of your target audience only means your business isn’t doing as well as your Facebook page. Don’t get discouraged. Having five fans that bring you consistent business is better than having a million that don’t.

More tips from The Ibis Network here, here, here, here, and here, and here.

The Ibis Network / www.theibisnetwork.com

Social Media: How To Find Friends, Fans, and Followers Online

Posted in Facebook, Free Training, Linked In, Marketing, Mortgage Professionals, Networking Strategy, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , , , , , on February 9, 2011 by The Ibis Network

 

It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections.

So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and connections …

Import Your Contacts: Increasingly, social-media sites offer their users the ability to import contacts from their other online profiles. In other words, if you’ve got 121 connections on LinkedIn but your tweets are going unnoticed, you can locate your LinkedIn contacts through Twitter’s “Who To Follow” function and boost the number of people reading your tweets in a few simple clicks. Or try this.

Promote Your Profiles: Make it easy for your contacts to find your online profiles. Most social-media sites offer badges and banners that can be added to your blog, website, and email signature. Adding a link to your profiles will provide potential clients and business partners an effortless way to find and follow you online.

Be Active: There’s a reason it’s called social media. The more you socialize and engage your network, the bigger your network will be. That means, posting regularly, offering interesting information, running contests and polls, and asking friends, family, and online fans to help you promote your pages. Keeping your profiles active and updated will keep your existing contacts coming back and lead to new connections you wouldn’t have otherwise made.

Offer Something Exclusive: Once you’ve successfully driven some traffic to your social network, you still have to convince that traffic to become a fan or follower. Deals, discounts, and freebies are a great way to build your fan base and your business.

More tips from The Ibis Network here, here, here, here, and here.

The Ibis Network / www.theibisnetwork.com

The Basics: 41 Social-Media Terms To Learn For Realtors And Mortgage Professionals

Posted in Active Rain, Blogging, Blogs, Facebook, Free Training, Linked In, Marketing, Mortgage Professionals, Networking Strategy, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , on January 19, 2011 by The Ibis Network

An update of The Ibis Network’s previous list of social-media terms … New terms in bold.

The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.

Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.

Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet.

API (Application Programming Interface) – A computer system or application that allows programs and websites to communicate and exchange data.

App – An application performing a specific task able to be accessed by your computer or phone.

Archives – An index page that organizes past entries and older posts by date.

Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.

Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.

Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.

Blogosphere – A term used to describe the totality of blogs on the Internet.

Blogroll – A list of sites, typically found in the sidebar of a blog, showing the sites that particular blogger recommends.

Content – Content on any website, including text, pictures, video, and audio materials.

Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.

Domain Name – The identifying name or address of an Internet site.

Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.

Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.

Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.

Geotagging – Adding location-based data to media such as photos and video to help users find businesses and services by region.

Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.

Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.

Hits – A measurement defined as any request for a file from a web server.

Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.

LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.

Links – Highlighted text that, when clicked, takes readers to another page containing related content or source materials.

Metadata – Information, including titles, tags, and captions, used to describe a media item or blog post in order to make it more easily found by search engines and aggregators.

Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.

Permalinks – The permanent address or URL of a blog post or web page. A permalink is what is used when linking to another story within an email message or post.

Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.

Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.

Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.

Social Media – Websites that provide communities with common interests a means to communicate and engage with one another online.

Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.

Syndication – The process of sharing and distributing content online.

Tag Cloud – A visual representation of the most popular tags on a blog or website. More popular tags are usually shown in larger type while less popular tags appear smaller.

Tags – Keywords associated with a blog post or other content making them more easily found through searches.

Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.

Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.

Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.

URL (Uniform Resource Locator) – A URL is the technical term for a website’s address.

Wall – The shared portion, or discussion board, displayed on a social-media profile.

Webinar – A web-based seminar, presentation, lecture, or workshop transmitted over the web.

Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.

Source materials here, here, here, here, here, and here. Original glossary here.

Please check back with www.theibisnetwork.wordpress.com for future updates and additions to this glossary.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

Social-Media Marketing: Promoting Your Online Efforts Offline

Posted in Blogging, Blogs, Facebook, Free Training, Linked In, Marketing, Mortgage Professionals, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , on December 2, 2010 by The Ibis Network

To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information to the people most able to take advantage of it, you may have fans and followers in Finland but you won’t have clients in your own community.

Here are a few ideas for getting your business blog and online info into the right hands …

Email-Ready Newsletters: Okay, sending out a monthly email-ready newsletter isn’t exactly something you can do offline. But, if you’re already keeping a business blog, you’ve got content you can use to build a newsletter and your address book is likely filled with past clients, referral partners, and other local contacts to send it to. Compile your best posts and include your blog’s address with your other contact information, then hit send and repeat regularly.

Business Cards: Identify a few of your more successful social-media sites and incorporate them into your business card. You don’t want to go overboard with Facebook, Twitter, email, and blog addresses but adding an address or two to your business card is a great way to turn real-world contacts into part of your online community.

Everywhere else: Creativity is key when looking to garner attention online or anywhere else. Try this list of 39 offline places to promote your online efforts and think of some interesting ways to incorporate your Internet activity on fax sheets, letterhead, envelopes, ads, and more.

More social-media tips from The Ibis Network here, here, here, here, here, and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

Social Media For Realtors: How To Stop Stalling And Start Building A Network Online

Posted in Active Rain, Facebook, Free Training, Linked In, Marketing, Networking Strategy, Realtors, Social Media, Twitter with tags , , , , , , , , , , , , , , , , on October 26, 2010 by The Ibis Network

Imagine the Internet is a never-ending cocktail party and the guest list includes nearly every prospective client and possible referral partner in your region. Now imagine it’s well known that this cocktail party is where nearly 90 percent of all real-estate transactions begin. Now imagine that this cocktail party is taking place right across the street and welcomes you to attend in your most comfortable pair of pajamas. Now imagine not making the effort to show up and make some new contacts, all while complaining that business ain’t what it used to be.

Selling anything requires getting in front of potential clients. And social-media sites offer a relatively simple means of accessing thousands of prospects unattainable through traditional efforts.

A few things to think about …

1st-Time Homebuyers: Younger buyers are even more likely to rely on the advice and opinions of their online network of friends, family, followers, and connections when making a big decision. And there’s few bigger than buying a home. Having a social-media strategy means you’re more likely to have made a connection with someone’s aunt, uncle, cousin, mother, or brother along the way. And that aunt or uncle, mother or brother is then more likely to recommend your services.

Previous Clients: Inviting your previous clients to become part of your social network means building a larger online community. And every contact you make online means more exposure, as you also become part of their community of friends, family, and neighbors. After you’ve setup your online profiles, invite your previous clients to join your network and don’t be surprised if they end up doing some of your marketing for you.

Above and Beyond: Once you’ve invited your friends, family, previous clients, and the rest of your personal network, it’s time to reach out beyond the people you regularly contact. Luckily, social media sites make it easier than ever to get back in touch with old friends, former co-workers, and anyone else in your community that might be interested in buying or selling a home. Sending a friend request on Facebook is a lot less awkward than making a phone call out of the blue. And after you’ve established a network online, some of those old acquaintances may lead to new business.

More social-media tips from The Ibis Network here, here, here, here, and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

 

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: https://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: https://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

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